{"id":669,"date":"2023-05-24T09:21:31","date_gmt":"2023-05-24T09:21:31","guid":{"rendered":"https:\/\/casinosenligne.com\/en\/?p=669"},"modified":"2023-05-24T09:21:31","modified_gmt":"2023-05-24T09:21:31","slug":"in-game-advertising-recovers-after-a-downturn-in-2022-revenues-to-grow-by-10-and-hit-32-5b-this-year","status":"publish","type":"post","link":"https:\/\/casinosenligne.com\/en\/news\/in-game-advertising-recovers-after-a-downturn-in-2022-revenues-to-grow-by-10-and-hit-32-5b-this-year\/","title":{"rendered":"In-Game Advertising Recovers After a Downturn in 2022; Revenues to Grow by 10% and Hit $32.5B this Year"},"content":{"rendered":"

With more than 2.7 billion gamers worldwide, in-game advertising can give brands incredible reach. Over the past five years, the revenue from this form of marketing has more than doubled before seeing a downturn in 2022, the first in the market’s history.<\/p>\n

According to data presented by CasinosEnLigne.com<\/a>, in-game advertising revenues are expected to continue growing in 2023 and hit $32.5bn worldwide, 10% more than last year.<\/p>\n

In-Game Advertising Revenues to Grow by a CAGR of 9.2% and hit $46B by 2027<\/strong><\/h3>\n

In-game ads are more powerful and effective than pop-ups or banners usually seen in mobile games. They are non-interruptive, allowing players a seamless experience, and can be integrated into desktop and mobile games via commercials, cutscenes, billboards, and background displays.<\/p>\n

Almost 70% of console gamers, 65% of PC gamers, and 74% of mobile gamers feel positive or neutral about these ads, which benefits both advertisers and game developers. Advertisers can target a highly engaged audience and reach players worldwide at a lower cost and with higher ROI. Game developers, on the other hand, can generate additional revenue streams, balance their development costs, and offer games for free or at a lower price.<\/p>\n